Fading Advertisements: Wheeling, WV
Ronny Salerno Ronny Salerno

Fading Advertisements: Wheeling, WV

Ever since putting the book together about Cincinnati’s ghost signs, I’ve been seeing fading advertisements everywhere. Consciously or subconsciously, I’m always keeping an eye out and often come across them while traveling.

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The Fates of Some Fading Signs
Ronny Salerno Ronny Salerno

The Fates of Some Fading Signs

The Schuster Electric Co. sign was once relatively obscured, hidden behind a parking garage. For a short time, it once again saw the light of day. When a new building went up nearby, it survived. If you know where to look, you can still find it. Meanwhile, other signs aren't so lucky.

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Fading Advertisements: Obama on Liberty Street
Ronny Salerno Ronny Salerno

Fading Advertisements: Obama on Liberty Street

After spending the past two years documenting fading advertisements, this one doesn't really follow the theme of all those I featured in the book. Nevertheless, in a way, it was an advertisement of support for the 44th President of the United Sates and for Ollie's Trolley, the business it stands behind on Liberty Street in Cincinnati's Over-The-Rhine neighborhood. Photographed on January 19th, 2017, I felt it was an interesting thing to document on the eve of President-elect Donald Trump's inauguration. One historical election to the next.

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