In July 2008, the second phase of Queen City Square began construction. Phase II, dubbed the "Great American Tower" (after primary tenant Great American Insurance) would eventually come to be a 41 floor office tower topped with a "tiara" inspired after the late Princess Diana's, a tribute to Cincinnati's nickname of the "Queen City." The first Cincinnati skyscraper to be constructed in the past two decades would continue to rise despite the onset of the "Great Recession" while other major construction projects in nearby Kenwood became rusty hulks on the suburban skyline. A new icon was rising in Cincinnati.